Ed Sheeran is not the most diverse artist, and will not appeal to all audiences. Sometimes the enjoyment of the music video can add to the audiences enjoyment of the actual song. The general target audience for our music video will be both males and females aged between 15 and 30, so we asked people around these ages to ansswer a few questions for us. If the audience do not like our music video, obviously we have failed our task. We went around our college and asked some students to take part in our audience research, hoping to gain some knowledge from them about what exactly they wanted to see in a music video, and what they expected. We asked the following six questions:
1) How old are you?
2) Do you watch music videos?
3) What genre of music do you listen to?
4) Who is your favourite music artist or band?
5) What makes a music video effective for you?
6) What type of media do you most use to watch music videos?
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