Evaluation Question Three: What have you learned from your audience feedback?

Evaluation Question Three: What have you learned from your audience feedback?

Being the director of the music video, it was my task to be the visionary of the music video. If the audience did not like it, I would feel like I were at fault. All throughout the making of the music video, the audiences opinion was obviously extremely important. We conducted two pieces of audience research throughout the course, one before we started our music video and one after we had completed it.

The audience research we composed before filming our music video helped us gain a better insight into what exactly our target audience, the 16-25 year old category, wanted. This helped us when making our technical decisions for our music video.

The audience feedback was extremely helpful and after speaking about it as a group, we realised where we went wrong and how we could improve in the future. Some people said the music video was very long and drawn out, which we understood but we could do nothing about this as it was only as long as the song.

We got a lot of mixed feedback about the rapper insertions, some people said they liked a purely narrative based music video and felt the rapper dragged them out of the narrative, whilst others said that the performance element helped make the narrative more believable as a music video, and felt that without it the video would come across as more of a short film.

We received negative feedback about certain parts of the music video, for example some people said it seemed a bit repetitive at times towards the end where our main character is walking through a tunnel and it is intercutting between her being stalked and her walking through this tunnel. Some people said they got quite bored at this point, so we knew where we could improve upon it. Another criticism was of the effects, some people found the effects and transitions we used quite over the top, which we appreciated and did our best to cut down on.

We had a lot of positive feedback for our music video, majority of people felt that it looked like something they would see on a popular music channel. They found the performances believable, the varying locations and shot types were both interesting and helped them keep attention.

Our general reception was quite positive, people enjoyed the music video as a whole and we appreciated any criticisms they had, as it all comes in handy for future projects. All in all though, we had rather positive feedback and are happy with our final product, I feel like I fulfilled my task as director and, with a large amount of help from my group of course, created a realistic music video.

Below is the video of the audience feedback we received: