Technical Analysis: Bird York 'In The Deep'

The music video intercuts between shots of the artist and shots from the feature film 'Crash'. Bird York is dressed in simplistic clothing - a yellow vest top and black leggings. Her makeup is very minimalistic also, and the background is merely black with no props or anything interesting for the viewer to look at.

This may have been done so that the real focus of the video were the clips from 'Crash', as this was the main song for the movie and was rolling over the credits.

Many of the shots of the artist are arial/birdseye, showing the artist laying on the ground:

There are also lots of close ups and medium shots of the artist to clearly show the audience her emotions, as it is quite an emotional song. Since she is the only character to feature in the video, close ups are very important, so the audience can sympathise with her:

The music video is both slow and fast paced, whilst all of the shots of the artist match the mood of the song - they are both quite slow, the shots from 'Crash' are quite fast paced which helps make it feel like it is telling a story.

The order in which the shots have been composed helps add to the enjoyment of the music video, as they portray the exact events which happen in 'Crash' and help make the music video appear like a story in itself. However the shots of the artist help remind the viewer that this is actually a music video, not a short film.

The editor has used the technique of intercutting between shots of the artist singing and shots from the movie. There are lots of fades from one shot to another in the music video to increase the flow of the atmosphere and add to the overall fluency of the video. 

Lyrics

Thought you had all the answers
Rest your heart upon
But something happens
Don't see it coming, now
You can't stop yourself

Now you're out there swimming
In the deep
In the deep

Life keeps tumbling you heart in circles
Till you let go
Till you shed your pride and you climb to heaven
And you throw yourself off

Now you're out there spinning
In the deep
In the deep
In the deep
In the deep

Now you're out there spinning
Now you're out there swimming
In the deep
In the deep
In the deep
In the deep